Media and Culture 11, 12, 13

It talks about the internet, how it's the next great massive personal medium. Huge for advertisers like omnicom, wpp, interpublic, publicies. 99% of googles $16.6 billion revenue in 2007 came from advertising. Boring, but effective. "Product Placement" is a huge thing and "15 min"commercials for primetime. Since 3000 B.C.E people have advertised by carving in stone or people announcing store openings. In 1990's women read 70 to 80% of newspapers and magazines. While 99% of ad agencies were Men based in Chicago and NY. The used stereotypical appeals, simple ad's with emotion and irrational content worked. Criticizing the Media grew as an industry appeared to be dictating values as well as driving the economy. PSA's became more popular. VAL's divided consumers into types. News VNR's were put to mimic news reports even though they are not. News Corp. Rubert Murdoch is the 3rd largest media empire after time warner and disney. He owns San Antonio Express News and the NY post.